Brand Activation Associate Manager - Africa Export
Core
Drive consumer demand and strengthen Heinz's presence across Africa Export territories by spearheading geographic expansion, portfolio diversification, and localized brand strategies.
Role type
Associate Manager, Brand Activation & Trade Marketing
Builds
Localized marketing campaigns, new product launches, and trade execution plans for Modern and Traditional Trade channels.
Domain
Fast-Moving Consumer Goods (FMCG) in African Export markets
Deliverable
product features
Required skills
Annual Operating Plan (AOP) planning, consumer acquisition campaign design, end-to-end new product development (NPD) launch management, Advertising & Promotion (A&P) budget ownership, planogram and secondary display definition, distributor partnership management, trade promotion and loyalty program design, sell-in/sell-out data analysis, competitor benchmarking, agency management
Preferred skills
Experience in Africa Export markets, understanding of African logistics and regulatory nuances
Technologies
Nielsen, retail audit data
Responsibilities
Develop Annual Operating Plans and identify locally relevant activation initiatives; Design and execute consumer acquisition campaigns; Lead new product launches including business planning and post-launch audits; Manage A&P budget for the region; Define shelf presence including planograms and pricing compliance; Work with distributors to prioritize brand tools and incentives; Analyze market data to drive business decisions.
Seniority
Mid-level Manager, hands-on execution