Brand Activation Associate Manager - Africa Export
Core
Drive consumer demand and strengthen Heinz's presence across Africa Export territories by spearheading geographic expansion, portfolio diversification, and localized brand strategies.
Role type
Associate Manager, Brand Activation & Trade Marketing
Builds
Localized marketing campaigns, new product launches, and trade execution plans for African export markets
Domain
FMCG (Food & Beverage) in Africa
Deliverable
product features
Required skills
Brand strategy, trade marketing, market intelligence, budget management, agency management, consumer insights, localization, P&L management
Preferred skills
Experience in Africa Export markets, emerging markets, logistics, regulatory knowledge across the continent
Technologies
Nielsen, retail audit tools, planogram software
Responsibilities
Develop Annual Operating Plans (AOP) and activation initiatives; design and execute consumer acquisition campaigns; manage A&P budget for ROI; lead new product development (NPD) launches; define shelf presence (planograms, displays); manage distributor partnerships and trade promotions; analyze sell-in/sell-out data and competitor benchmarks.
Seniority
Associate Manager, hands-on IC