Vice President Strategic Revenue Management
Core
Define and lead North America SRM strategy across pricing, promotion, trade investment, and customer planning to shift the organization from reactive decisions to a disciplined, value-led model.
Role type
VP Strategic Revenue Management (SRM)
Builds
Enterprise SRM capabilities, trade investment strategy, promotion effectiveness frameworks, and analytics-driven decision support tools.
Domain
CPG (Pet Nutrition)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SRM strategy, pricing strategy, promotion effectiveness, trade ROI, customer planning, S&OP integration, cross-functional influence, team building
Preferred skills
Commercial transformation, analytics to decision conversion, governance establishment, digital adoption
Technologies
SRM analytics, TPM, price simulation, scenario modeling
Responsibilities
Set the SRM agenda for North America; Embed SRM into Customer Pods; Build trade and promotion rigor; Strengthen governance and decision rights; Scale analytics and digital adoption; Partner with PGTs to embed SRM ways of working; Build organizational capability; Lead and develop the SRM team
Seniority
Executive (VP), strategy & mentorship