Brand Manager Jr Fruity Confections
Core
Develop and execute brand strategies, marketing plans, and activation strategies to drive portfolio growth and sales performance for FMCG products.
Role type
Brand Manager
Builds
Brand portfolio, marketing plans, activation strategies, pricing strategies, and new product launches
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand strategy development, marketing plan leadership, activation strategy creation, pricing strategy formulation, new product launch management, distribution planning, sales forecasting, budget management, market trend analysis, competitor analysis
Preferred skills
International FMCG experience, project management
Technologies
None stated
Responsibilities
Develop and deploy long-term and short-term strategy to drive portfolio; Lead annual marketing plan; Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities; Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts; Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity
Seniority
Mid-level (1.5+ years in Brand Manager role)