Associate Brand Manager, Snyder's of Hanover
Core
Drive brand growth and innovation for Snyder's of Hanover pretzels and snacking portfolio through strategic planning, market analysis, and cross-functional collaboration.
Role type
Associate Brand Manager (CPG)
Builds
New product pipelines, integrated business plans, and brand activation strategies for the Snyder's of Hanover portfolio.
Domain
Consumer Packaged Goods (CPG) / Snacking
Deliverable
product features
Required skills
CPG brand management, market and competitor analysis, data synthesis and decision-making, project management, strategic vision, business planning, consumption planning, cross-functional collaboration, creative thinking, analytical skills, financial acumen.
Preferred skills
MBA, additional CPG experience.
Technologies
None explicitly stated.
Responsibilities
Partner with sales, marketing, and product development teams to align strategies; create new product pipelines; deliver monthly consumption and demand forecasts; monitor market landscape and identify trends; synthesize data for brand strategy; execute 1–3 year brand growth plans.
Seniority
Mid-level, hands-on IC