Associate Brand Manager, Snyder's of Hanover
Core
Drive brand growth and innovation for Snyder's of Hanover pretzels and snacking portfolio through strategic planning, market analysis, and cross-functional collaboration.
Role type
Associate Brand Manager (CPG)
Builds
New product pipelines, integrated business plans, and retail support strategies for the pretzels and snacking categories.
Domain
Consumer Packaged Goods (CPG), Snacking, Pretzels
Deliverable
product features
Required skills
Strategic vision, market and competitor analysis, data synthesis and decision-making, project management, cross-functional collaboration, creative thinking, analytical skills, business/financial acumen
Preferred skills
MBA, 2 years of CPG experience
Technologies
None stated
Responsibilities
Partner with sales, marketing, and product development teams to align strategies; create new product pipelines; deliver monthly consumption and demand forecasts; monitor market landscape and identify trends; synthesize data for brand strategy; execute 1–3 year brand growth plans
Seniority
Associate, individual contributor