Senior Product Manager - OHC
Core
Lead category commercial plan and annual marketing strategy for consumer electronics portfolio to drive sales growth and market share.
Role type
Senior Product Manager (Brand/Trade Marketing)
Builds
Commercial plans, marketing strategies, brand positioning, and promotion execution for consumer electronics.
Domain
Consumer Electronics / FMCG
Deliverable
product features
Required skills
portfolio strategy, NPD launch, ATL/BTL marketing planning, market analysis, brand positioning, sales forecasting, pricing strategy, budget management, cross-functional coordination
Preferred skills
consumer electronics industry experience, FMCG background, trade marketing
Technologies
N/A
Responsibilities
Develop annual marketing plans with portfolio management, analyze market dynamics and competition, coordinate cross-functional teams for strategy implementation, manage A&P budgets, and monitor sales performance across channels.
Seniority
Senior, hands-on IC