Assistant Product Manager
Core
Co-lead innovation, activation, and advertising to deploy the Brand Marketing Plan and manage Category P&L for the Heinz Western Taste Elevation portfolio in Southeast Asia.
Role type
Associate Assistant Product Manager (FMCG)
Builds
Regional brand strategy, annual marketing plans, and new product launches for Heinz Western TE portfolio
Domain
Food and Beverage Manufacturing / Retail
Deliverable
product features
Required skills
P&L management, budget management, new product development, media planning, cross-functional project coordination, data-driven decision making
Preferred skills
FMCG marketing experience, creative agency collaboration, start-up environment adaptability
Technologies
Digital and social media platforms, POSM artwork tools
Responsibilities
Co-own Category P&L (top line & bottom line), manage total A&P budgets, lead NPD launches from ideation to in-market execution, oversee paid media advertising campaigns, design local brand marketing execution plans, maintain KHC Meta assets
Seniority
Associate, hands-on IC