Brand Manager, Bitesize & Adjacent
Core
Design and execute local brand strategy and marketing activities for chocolate brands to deliver growth and penetration targets.
Role type
Brand Manager (Chocolate/CPG)
Builds
Local brand marketing plans, activity calendars, and innovation pipelines for chocolate products.
Domain
Consumer Packaged Goods (Chocolate)
Deliverable
product features
Required skills
Brand strategy, market analysis, budget management, cross-functional collaboration, innovation management, consumer research, media planning, business case development
Preferred skills
Middle East & Africa experience, GCC/Egypt focus, multinational CPG experience, innovation from concept to launch
Technologies
N/A
Responsibilities
Analyze category and brand performance to identify whitespace opportunities; Set short and long term brand strategy; Manage budget and resources for marketing calendar; Lead innovation across the chocolate portfolio; Validate innovations with consumers; Build business cases for new products; Manage 3-year innovation pipeline.