Senior Brand Manager-Acana
Core
Develop and execute holistic brand strategies and high-impact marketing initiatives to elevate the super-premium Acana brand experience and drive growth in China.
Role type
Senior Brand Manager
Builds
Brand portfolio, integrated marketing programs, and consumer-centric brand experiences
Domain
Consumer Packaged Goods (CPG) / Pet Nutrition / Brand Management
Deliverable
product features
Required skills
Brand strategy, market analysis, consumer insights interpretation, campaign execution, budget allocation, stakeholder management, cross-functional collaboration, innovation pipeline management
Preferred skills
MNC marketing experience, brand building, innovation experience
Technologies
None stated
Responsibilities
Identify business opportunities leveraging consumer insights; Develop and execute marketing strategies and integrated programs; Manage brand content and digital communication assets; Lead brand portfolio development and innovation pipeline; Execute communication strategies based on shopper insights; Allocate marketing budget to meet P&L targets; Align cross-functional stakeholders and manage external agencies
Seniority
Senior, hands-on IC