Senior Brand Manager-Acana
Core
Build a holistic, strategic brand strategy and increase brand awareness for super-premium pet food brands in China through innovation, communication, and activation.
Role type
Senior Brand Manager
Builds
Integrated marketing programs, brand content assets, and innovation pipelines for pet food brands
Domain
Consumer Packaged Goods (Pet Food) in China
Deliverable
product features
Required skills
Brand management, market analysis, consumer insights interpretation, integrated marketing strategy, budget allocation, cross-functional collaboration, stakeholder management, project team motivation, external agency management
Preferred skills
Brand building, innovation experience, MNC marketing experience
Technologies
Digital communication assets, video assets, visual assets
Responsibilities
Identify key business opportunities and leverage consumer insights to strengthen brand success; Develop and execute marketing and business strategies; Lead brand portfolio development and innovation pipeline; Develop and execute communication strategies and marketing campaigns based on consumer research; Allocate marketing budget and resources to meet P&L targets; Build alignment among cross-functional stakeholders and manage external agencies.
Seniority
Senior, hands-on IC