Global Brand & Product Marketing Director
Core
Lead global brand strategy, product innovation, and marketing for Lab Series men's skincare, focusing on China and North America.
Role type
Senior IC global brand & product marketing director
Builds
Global brand platform, differentiated product portfolio, and consumer-facing marketing campaigns
Domain
Premium beauty / skincare
Deliverable
product features
Required skills
global brand strategy, product innovation, portfolio strategy, consumer insights, cross-functional leadership, strategic storytelling, commercial acumen
Preferred skills
experience in China and North America markets, dermatological expertise
Technologies
none stated
Responsibilities
Define global brand platform and positioning; drive product innovation pipeline and portfolio optimization; develop global marketing strategies for key launches; analyze consumer insights and competitive dynamics; lead cross-functional initiatives with R&D, Creative, and regional teams
Seniority
Senior, hands-on IC