Portfolio Brand Leader Chocolate (m/f/d) fixed-term for 12 month
Core
Lead the Snickers brand strategy and growth agenda across the DACH market, adapting global plans for local impact and driving consumer experiences.
Role type
Senior Brand Marketing Leader (FMCG)
Builds
Local brand strategies, marketing campaigns, and product portfolio innovations for the Snickers portfolio
Domain
Fast-Moving Consumer Goods (FMCG), Chocolate/Snacks
Deliverable
product features
Required skills
Brand strategy development, campaign execution, cross-functional partnership, market/consumer insight analysis, project management, stakeholder alignment, marketing investment management
Preferred skills
Customer Marketing experience
Technologies
None stated
Responsibilities
Drive Snickers brand strategy and growth agenda across DACH; Adapt and activate global and regional brand plans; Develop and execute marketing campaigns and consumer activation initiatives; Partner with Sales, Media, Supply Chain, and regional teams; Identify opportunities through market and consumer insights; Lead innovation projects and product launches; Shape and optimize the product portfolio; Manage marketing investments effectively; Represent DACH in regional and global brand communities
Seniority
Senior, hands-on IC