Strategic Influence Lead H/F - CDD 18 mois
Core
Strategic lead for influencer marketing within a global FMCG group, driving consistency, strategy, and internal adoption of influencer programs across multiple markets.
Role type
Senior strategic influencer marketing lead (agency-side)
Builds
Influencer strategies, frameworks, and campaigns for FMCG brands
Domain
FMCG / Marketing / Influencer & Social Media
Deliverable
product features
Required skills
Influencer marketing strategy, FMCG marketing expertise, cross-market coordination, stakeholder management, strategic advisory, creative sensitivity, market trend analysis
Preferred skills
Agency or client-side experience, bilingual communication, internal change management
Technologies
Social media platforms, influencer management tools
Responsibilities
Pilot and ensure consistency of the group's influencer strategy; Act as central point of contact for influencer topics across brands and markets; Identify and share best practices to foster a 'hub' approach; Support local markets on briefs, activations, and strategic choices; Coordinate influencer campaigns for a consistent creator experience; Evangelize and acculturate internal teams on influencer topics; Provide global strategic vision integrating cultural and platform evolutions