CRM & Growth Marketing Specialist
Core
Strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem.
Role type
Senior Growth Marketing Specialist (CRM & Omni-channel)
Builds
Omni-channel CRM campaigns and consumer lifecycle journeys for Royal Canin Korea
Domain
FMCG / Pet Nutrition / Digital Marketing
Required skills
Omni-channel CRM management, Consumer journey optimization, Performance analytics, Lifecycle management, A/B testing, Cross-functional collaboration
Preferred skills
FMCG marketing ecosystem knowledge, Global/regional stakeholder alignment, Strategic planning
Technologies
Naver TalkTalk, KakaoTalk, LMS, Naver Shop-in-Shop
Responsibilities
Integrate multi-channel acquisition data to optimize customer journeys; Manage unified CRM governance and master marketing calendar; Execute direct CRM campaigns and drive performance enhancement through data-driven insights; Lead strategic alignment across local, regional, and global stakeholders.
Seniority
Senior, hands-on IC
