CRM & Growth Marketing Specialist
Core
Strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem.
Role type
Senior IC CRM & Growth Marketing Specialist
Builds
Omni-channel CRM campaigns and consumer lifecycle journeys for Royal Canin Korea
Domain
FMCG / Pet Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Omni-channel acquisition strategy, Consumer journey mapping, Performance analytics, Lifecycle management, Segmentation & targeting, A/B testing, Campaign execution, Cross-functional collaboration
Preferred skills
Global/regional stakeholder alignment, Next-generation CRM model development
Technologies
Naver TalkTalk, KakaoTalk, LMS
Responsibilities
Integrate multi-channel data to optimize acquisition touchpoints and user journeys; Manage unified CRM governance and master marketing calendar; Architect consumer lifecycles and personalized journeys; Lead performance tracking and iterative optimization of CRM campaigns; Provide strategic direction to channel managers for segmentation and targeting.
Seniority
Senior, hands-on IC