CRM Program Manager - UAE (contract - remote)
Core
Lead global CRM strategy and execution for a language learning platform, delivering targeted messages across email, in-app, push, and local messaging apps to drive acquisition, engagement, and retention.
Role type
Senior IC CRM Program Manager
Builds
Global CRM strategy, multi-channel messaging programs, and lifecycle journeys for a consumer subscription platform
Domain
EdTech / Consumer Marketing (via careerplan.io/jobs/7c5667aa-57e4-4312-bc9e-d969a7566259-crm-program-manager-uae-contract-remote-at-cambly)
Deliverable
product features
Required skills
CRM strategy & roadmap ownership, multi-channel messaging (email, in-app, push, WhatsApp, WeChat, KakaoTalk), lifecycle marketing, audience segmentation, CRM platform management (Iterable, Braze, Customer.io), data analysis (SQL), cross-functional program management, AI/automation integration
Preferred skills
Experience in consumer subscription or mobile/edtech, local chat platform expansion, AI-driven localization and content generation
Technologies
Iterable, Braze, Customer.io, WhatsApp Business API, WeChat Official Accounts, KakaoTalk business channels, SQL
Responsibilities
Own end-to-end CRM strategy and roadmap; manage messaging app channel strategy and vendor relationships; define audience segmentation and lifecycle journeys; drive AI/automation initiatives; partner with product, data, and engineering teams; report on CRM KPIs and performance across markets
Seniority
Manager, program-level ownership
