Sr. Associate Brand Manager NutriGrain & Special K
Core
Associate Brand Manager driving growth for Nutri-Grain and Special K in the better-for-you bar category through full-funnel marketing and commercial plans.
Role type
Associate Brand Manager
Builds
Full-funnel marketing and commercial plans for Nutri-Grain and Special K
Domain
CPG / Snacking / Better-for-you bars
Deliverable
product features
Required skills
brand strategy, data-driven analytics, financial proficiency, budget management, brand positioning, project leadership, commercial strategy, cross-functional collaboration, consumer insights analysis, omni-channel activation
Preferred skills
MBA, innovation project leadership
Technologies
N/A
Responsibilities
Develop brand and innovation strategies with cross-functional teams; lead consumption and in-market brand analysis; manage full-funnel budget tracking and prioritization; support key marketing initiatives including social, influencer, and national media; commercialize ideas to support business objectives; protect and strengthen brand positioning and identity.
Seniority
Associate (2+ years experience)