Brand Manager - Special K, NutriGrain
Core
Lead holistic strategy and growth for Special K and Nutri-Grain brands, translating consumer insights into integrated plans that build equity and deliver in-market results.
Role type
Senior Brand Manager (CPG)
Builds
Integrated communications and media strategies, innovation pipelines, and brand positioning for iconic snacking brands.
Domain
Consumer Packaged Goods (Snacking)
Deliverable
product features
Required skills
Brand strategy, general management, financial acumen, innovation pipeline development, full-funnel media planning, cross-functional leadership, consumer insights analysis
Preferred skills
MBA, people management, coaching
Technologies
None stated
Responsibilities
Set annual and long-range brand strategy; monitor brand health and business performance; lead innovation and renovation from concept to launch; partner on integrated media strategies; manage brand portfolio, budgets, and forecasts; coach and develop team members.
Seniority
Senior, hands-on IC with team leadership