Senior Director, Brand Management - BODYARMOR
Core
Leading the strategic growth agenda for the BODYARMOR brand bundle (product, package, value proposition) to drive consumer relevance, equity, and growth in North America.
Role type
Senior Director, Brand Management
Builds
Brand positioning, innovation pipelines, and commercialization of brand strategy for the Advanced Hydration portfolio.
Domain
CPG / Beverage / Sports Hydration
Deliverable
product features
Required skills
Brand strategy, portfolio management, innovation leadership, FSOP strategy, RGM, MarTech, data analytics, stakeholder management
Preferred skills
MBA, Sports Marketing experience, AI tool proficiency
Technologies
MarTech tools, AI-powered foresights, predictive analytics
Responsibilities
Develop annual business plans and multi-year brand growth strategies; Own the brand bundle flywheel across product, package, and value proposition; Lead brand positioning and equity-building initiatives; Partner with internal and external stakeholders to develop new products and programs; Integrate FSOP strategy into brand planning; Track and report performance metrics against volume and revenue objectives.
Seniority
Senior Director, strategic leadership