Channel Marketing manager-Shanghai
Core
Build the Channel Marketing function from 0 to 1 by unifying brand marketing strategy with trade channel strategy to guide execution across Ali, JD, Douyin, and offline channels.
Role type
Senior IC Channel Marketing Manager (E-commerce)
Builds
Unified cross-channel playbooks, content standards, media investment plans, and KOL frameworks for key e-commerce platforms and offline partners.
Domain
Consumer Goods (Beauty/FMCG/Petfoods) / China E-commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
E-commerce channel strategy, content strategy, media planning, KOL/creator management, cross-functional leadership, CRM content standards, AIGC tool adoption
Preferred skills
Beauty/FMCG/Petfoods industry experience, MBA, AIGC tools expertise
Technologies
Ali, JD, Douyin, AIGC tools
Responsibilities
Integrate brand and trade marketing strategies into unified channel guidance; define cross-channel content and media standards; build creator matrix frameworks; enable platform teams and distributors on marketing execution; establish KPIs and tracking standards for online and offline touchpoints.
Seniority
Senior, hands-on IC