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## About the role
Lead cross-regional merchandising strategy. Define the site merchandising strategy, goals, and priorities, grounded in customer insight, revenue opportunity, and best-in-class ecommerce discipline, aligning launches, promotions, and lifecycle motions into a clear plan. Drive customer and commercial outcomes. Aggressively improve the core web funnel metrics: conversion, average order value, attach, traffic quality, customer satisfaction, revenue, units, and contribution margin, through disciplined execution, sound business decision making, and continuous optimization. Lead the end-to-end customer experience. Own the online shopping and buying experience worldwide, globally aligned yet locally relevant, across site merchandising, storytelling, offers, value propositions, navigation, comparison, and buying pages, informed by regular customer journey audits and data-informed customer trends and insights. Scale experimentation, personalization, and AI-enabled optimization. Build a culture of testing and data-driven merchandising, and advance personalization and AI/automation that improve quality, speed, insight, and customer outcomes that scale across regions and product moments. Lead the team's transformation into the agentic era. Increase efficiency and improve quality through automation, freeing the team's capacity for higher-value strategic work. Lead people and vendor performance. Build, coach, and develop a high-performing organization of full-time employees who lead contractors and outsourced partners across regions; create clarity, accountability, and measurable outcomes; and own vendor governance, quality standards, and continuous improvement. Influence globally and tell the performance story. Represent regional needs in global platform, capability, and roadmap decisions; partner across functions; and deliver executive-ready narratives that connect merchandising actions to customer outcomes, commercial impact, and next-best actions. Shape the Culture.
## Requirements
- Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 5+ years experience in ecommerce
- Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 6+ years experience in ecommerce
- Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 8+ years experience in ecommerce
- Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 12+ years experience in ecommerce
- OR equivalent experience.
- 7+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
- 7+ years experience in integrated, digital or product marketing management.
- 3+ years people management experience.
- 4+ years project/vendor management experience.
- Experience utilizing data to make decisions.
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