Sr. Director, Content Commerce, Robotics
Core
Building and scaling content-driven sales motion for robotics products across livestreaming, short video, social commerce, and creator-led channels to convert attention into revenue.
Role type
Sr. Director, Content Commerce
Builds
Robotics product sales via livestreaming, short-form video, and creator partnerships
Domain
Robotics / Consumer Electronics / Social Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content commerce strategy, Livestreaming operations, Creator/KOL program management, Owned content studio leadership, Platform partnerships, Conversion infrastructure, Pricing & offer management, Measurement analytics, Team leadership
Preferred skills
US and Greater China commerce ecosystem experience, Robotics/EV/tech content background, AI tool integration, Bilingual English/Mandarin
Technologies
YouTube, TikTok, Instagram, Douyin, Xiaohongshu, Bilibili, TikTok Shop, YouTube Shopping, Tmall Live
Responsibilities
Define multi-platform content commerce strategy, Build livestreaming sales engine, Design and operate creator/KOL program, Stand up in-house content studio, Build platform partnerships, Own conversion infrastructure, Manage pricing and offers, Establish measurement system, Ensure compliance and brand safety, Build content commerce organization
Seniority
Senior, hands-on IC