Digital Marketing Deployment Manager
Core
Develop and implement digital channel business plans to drive consumer acquisition, conversion, and retention across e-commerce, CRM, paid media, and social channels.
Role type
Senior Marketing Deployment Manager (Digital Channel)
Builds
Digital marketing campaigns and consumer touchpoints for smokeless tobacco brands (VELO, Lundgrens, VUSE) in Sweden.
Domain
FMCG / Tobacco Harm Reduction / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, team leadership (managing 4 people), stakeholder management, budget allocation, KPI monitoring, agency management, commercial negotiation, consumer journey optimization.
Preferred skills
FMCG industry experience, Swedish language proficiency.
Technologies
CRM, Paid Media platforms, Social Media platforms, E-commerce platforms.
Responsibilities
Develop and implement channel business plans aligned with brand objectives; manage a team of 4 to ensure operational excellence; build partnerships with e-Retailers to optimize the consumer journey; oversee budget allocation and campaign effectiveness; monitor market data and sales performance to adjust strategies; manage creative and media agencies for campaign deployment.
Seniority
Senior, hands-on IC with team management