SRM Promo Effectiveness Manager
Core
Partner with Sales and Marketing to evaluate and optimize trade investment decisions, driving profitable category growth and ROI for Mars Snacking customers.
Role type
Manager, Trade Promotion Effectiveness
Builds
Trade promotional strategies, ROI analysis frameworks, and promotional reporting for CBU/brands
Domain
FMCG / Consumer Packaged Goods / Trade Marketing
Deliverable
product features
Required skills
Trade promotional strategy, ROI analysis, data modeling, P&L analysis, promotional forecasting, competitor analysis, TPM tools proficiency
Preferred skills
Trade Promotional Knowledge (ROI, TLI, Trade shape), Trade Promotional Systems/Tools (TPM/PEA), Trade Promotional Strategy (5C's)
Responsibilities
Conduct customer event level ROI analysis to inform promotional plans; Partner with KAMs to strengthen pre and post event trade promotion evaluations; Monitor compliance to promotional guidelines; Create and analyze trade promotional reporting for CBU/brands; Maintain the trade promotional learning library; Assess competitor strategies to inform growth opportunities.
Seniority
Manager, hands-on IC