NRM Analyst
Core
Drive net sales growth and business performance metrics through revenue management insights for Customer Strategy, field sales, and Marketing teams.
Role type
Analyst, Net Revenue Management (NRM)
Builds
Promotional optimization strategies, trade investment models, and active mix management tools for consumer health brands.
Domain
Consumer Goods / Healthcare / Retail
Deliverable
product features
Required skills
Analytical skills, Excel proficiency, data visualization, business acumen, ROI analysis, trade fund optimization, product mix evaluation
Preferred skills
Net Revenue Management experience, syndicated data source familiarity (Circana, Nielsen), statistical modeling, elasticity analysis, demand forecasting
Technologies
Excel, data visualization tools, ERP systems, pricing tools, Active Mix Management Tool, Customer Segmentation Tool
Responsibilities
Conduct promotional event level ROI analysis and present findings to adjust promotional calendars; Monitor and evaluate product mix relative to sales and profitability; Support the management and maintenance of Active Mix Management and Customer Segmentation tools; Optimize deployment of trade funds based on post-promotion analysis; Contribute to the analysis and reporting of trade investment and net sales reporting.
Seniority
Individual Contributor, Analyst
