Senior Trade Marketing Manager
Core
Managing retail channel marketing spend, delivering full 360 campaigns, and optimizing product information for home cleaning products.
Role type
Senior Trade Marketing Manager
Builds
Retail sales marketing campaigns, product launches, and brand activations for home cleaning products.
Domain
Consumer Goods / Home Care
Deliverable
product features
Required skills
Retail marketing strategy, AMS and PPC campaign management, budget planning and P&L tracking, creative briefing, stakeholder negotiation, data analysis for targeting and reach KPIs, project management, CMS platform usage.
Preferred skills
Experience with large budgets, competitive KPIs, digital activity testing and learning, competitor and market activity analysis.
Technologies
AMS, PPC, Social Media platforms, CMS, MS Office
Responsibilities
Manage efficient activation of retail sales marketing budget; Manage reporting and ROI measurement of campaigns; Align forecasts and agreements with retail account managers; Deliver on creative briefs, budget, and activation planning; Develop reporting and effectiveness measurement of marketing campaigns; Ensure cohesive brand execution of marketing activity; Develop and optimize processes to refine timelines and results; Manage new product launch timelines for sales and marketing outputs; Support marketing content development considering channel use and performance; Share updates on competitor and market activity insights.
Seniority
Senior, hands-on IC