Senior Trade Marketing Manager
Core
Manage retail channel marketing spend, deliver full 360 campaigns, and optimize P&L performance alongside brand metrics for home cleaning products.
Role type
Senior Trade Marketing Manager
Builds
Retail sales marketing campaigns, product launches, and digital activations (PPC, social media)
Domain
Consumer Goods / Home Care / Retail Marketing
Deliverable
product features
Required skills
Retail marketing strategy, AMS/PPC/Social Media campaign management, Budget planning and P&L tracking, Campaign forecasting and reporting, Stakeholder negotiation, Project management, Digital activation optimization, Competitor and market analysis
Preferred skills
Ecommerce knowledge, CMS platform experience, Creative briefing
Technologies
AMS, PPC, Social Media platforms, MS Office, CMS platforms
Responsibilities
Manage efficient activation of retail sales marketing budget; Manage reporting and ROI measurement of campaigns; Align forecasts and agreements with retail account managers; Manage full 360 campaigns including creative briefs and activation planning; Develop reporting and effectiveness measurement focusing on targeting and reach KPIs; Ensure cohesive brand execution and optimize product information; Develop and optimize processes for timelines and stakeholder input; Manage new product launch timelines; Support marketing content development based on channel performance; Analyze competitor and market activity insights.
Seniority
Senior, hands-on IC