Analyst, Performance Marketing
Core
Senior Analyst optimizing lead-to-sale conversion through customer communications across email, SMS, outbound calls, and retail sales.
Role type
Senior Marketing Analytics Analyst
Builds
Measurement strategies, A/B and multivariate tests, reporting connecting CRM and marketing data to conversion outcomes
Domain
Automotive finance & used car sales
Deliverable
production ML models | dashboards & analysis
Required skills
Quantitative analysis, strategic thinking, intellectual curiosity, Snowflake, SQL, Python, data visualization, customer journey optimization, conversion metrics
Preferred skills
Email analytics, call center sales analytics, retail analytics
Responsibilities
Analyze customer communications performance to identify trends, design and execute A/B tests, build reporting connecting CRM and marketing data, partner with teams to recommend journey improvements, present actionable insights to stakeholders, contribute subject matter expertise in nurture analytics
Seniority
Senior, hands-on IC