Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based/ Relocation provided)
Core
Data-driven marketing analyst developing at-scale, measurable marketing programs to improve customer lifetime value through experimentation, modeling, and insights.
Role type
Senior Analyst/Associate Manager, Marketing Strategy
Builds
Data-driven marketing programs, predictive models, and performance dashboards for Agoda's global travel platform.
Domain
Travel technology and digital marketing
Deliverable
production ML models | dashboards & analysis | product features
Required skills
Data analysis, predictive modeling, A/B testing, SQL, Python, R, Tableau, Power BI, statistical analysis, business intelligence
Preferred skills
Digital marketing, ecommerce, presentation skills, negotiation skills
Technologies
Google Ads, Bing Ads, Tripadvisor, Trivago, SAS, SPSS, VBA, Microsoft SQL Server, Tableau, Power BI
Responsibilities
Experiment with ads/campaign structures and bidding strategies; analyze data to develop predictive models; build dashboards to track performance and derive insights.
Seniority
Senior, hands-on IC