CRM Specialist
Core
Own end-to-end execution of CRM campaigns and multi-channel journeys to turn audience segments into active brand advocates for pet nutrition brands.
Role type
CRM Specialist (Marketing Operations)
Builds
Automated CRM campaigns, multi-channel customer journeys, and loyalty program engagement flows.
Domain
Consumer Packaged Goods (Pet Nutrition)
Deliverable
product features
Required skills
Salesforce Marketing Cloud (SFMC), audience segmentation, campaign execution, A/B and multivariate testing, first-party data stewardship, project management
Preferred skills
Digital marketing education, cross-functional collaboration, data analysis
Technologies
Salesforce Marketing Cloud (SFMC)
Responsibilities
Plan, build, and deploy manual and automated CRM campaigns; Partner with Loyalty Manager to build tailored journeys for D2B and D2C programs; Monitor campaign results and optimize performance through testing; Brief and manage creative and technical requirements for agencies; Ensure CRM activities support first-party data strategy.
Seniority
Mid-level, hands-on IC