Executive Director, Consumer/Caregiver US Marketing – KarXT (Alzheimer's Disease Psychosis)
Core
Define and lead the US caregiver/consumer marketing strategy for KarXT in Alzheimer's Disease Psychosis, ensuring insight-driven, disease-appropriate work aligned with the brand's commercialization objectives.
Role type
Senior IC marketing director (consumer/caregiver)
Builds
Unbranded and branded caregiver campaigns, caregiver-facing tools, content, and channel strategies across digital, social, and traditional media.
Domain
Healthcare / Alzheimer's Disease / Consumer Marketing
Deliverable
product features
Required skills
Strategic planning, campaign development, caregiver segmentation, message and concept development, cross-functional partnership, team leadership, regulatory compliance, launch readiness management
Preferred skills
Insight-driven approach, disease-state sensitivity, authentic caregiver perspective integration, evidence translation
Technologies
Digital media platforms, social media channels, traditional media channels
Responsibilities
Define and lead US caregiver/consumer marketing strategy; Lead development and execution of caregiver campaigns; Own caregiver segmentation and message/concept development; Develop caregiver-facing tools, content, and channel strategy; Build caregiver-voice and programs; Partner with Global Patient Advocacy for consistent engagement models; Partner with HEOR and Corporate Affairs to translate evidence into narratives; Partner with HCP Marketing, Medical, Market Access, and Field teams; Act as strategic thought partner to VP and brand leadership; Build and lead the Consumer & Caregiver Marketing team; Ensure compliance with medical, legal, and regulatory requirements; Contribute to launch readiness updates and performance presentations.
Seniority
Senior, hands-on IC with team leadership