Director, Marketing, Part D STARS
Core
Lead member marketing and communications campaigns to drive measurable improvement in Alignment Health Plan's Part D Star Ratings, focusing on medication adherence, MTM/CMR completion, and pharmacy benefit utilization.
Role type
Senior individual contributor healthcare marketing director
Builds
Integrated multi-channel member awareness, education, and engagement campaigns
Domain
Healthcare / Medicare Part D / Managed Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end campaign management, Medicare Part D benefits expertise, multi-channel strategy (direct mail, email, SMS, IVR, digital), data-driven segmentation, executive reporting, CMS marketing guidelines compliance
Preferred skills
Graduate degree in public health or health communications, behavioral insights integration
Technologies
Direct mail platforms, Email marketing tools, SMS gateways, IVR systems, Digital marketing stacks
Responsibilities
Develop and own member campaigns for Part D measures including audience rationale and channel strategy; Author all member-facing communications from draft to final approval; Analyze campaign performance to identify drivers of Part D measure outcomes; Present strategy and performance to senior leadership; Partner with Pharmacy and Stars teams to align on performance goals
Seniority
Senior, hands-on IC
