Senior Manager, Brand Strategy & Engagement
Core
Develop and activate brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.
Role type
Senior Manager, Brand Strategy & Engagement
Builds
Cohesive, audience-centered marketing experiences and scalable messaging frameworks
Domain
Digital Health / Healthcare
Deliverable
product features
Required skills
Brand strategy, messaging frameworks, audience segmentation, cross-functional collaboration, campaign activation, storytelling, stakeholder management, data synthesis
Preferred skills
Experience with digital health, diagnostics, or pharmacy sectors
Technologies
None stated
Responsibilities
Partner with VP of Marketing to develop enterprise and business unit positioning; Develop messaging frameworks and value propositions; Ensure consistency across brand messaging and customer-facing communications; Translate complex business concepts into clear, audience-centered messaging; Synthesize insights into actionable audience personas and segmentation frameworks; Partner with Product Marketing, Sales, and Analytics to incorporate research and feedback; Support integrated campaign development and messaging alignment; Collaborate with Event Marketing to align event experiences with brand priorities; Serve as a connector across Marketing, Product, Events, Digital, and Sales teams.
Seniority
Senior, hands-on IC with strategic oversight