Senior Manager, Brand Strategy & Engagement
Core
Develop and activate brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.
Role type
Senior Manager, Brand Strategy & Engagement
Builds
Cohesive, audience-centered marketing experiences and scalable messaging frameworks
Domain
Digital Health / Healthcare
Deliverable
product features
Required skills
Brand strategy development, Messaging framework creation, Audience persona synthesis, Cross-functional stakeholder management, Campaign narrative shaping, Event activation alignment
Preferred skills
Strategic storytelling, Integrated campaign activation, External agency coordination
Technologies
None stated
Responsibilities
Partner with VP of Marketing to develop enterprise and business unit positioning; Develop messaging frameworks and value propositions aligned to business priorities; Synthesize qualitative and quantitative insights into actionable audience personas; Translate complex business concepts into clear, compelling messaging; Ensure consistency across brand messaging and customer-facing communications; Collaborate with Event Marketing to align experiences with campaign messaging
Seniority
Senior, hands-on IC with strategic oversight
