Associate Director of Marketing, Global M&M’S Stores
Core
Lead global retail marketing activations and store innovation to drive foot traffic, brand engagement, and revenue for M&M'S physical stores.
Role type
Associate Director of Marketing (Global Retail)
Builds
Immersive in-store experiences, integrated omnichannel campaigns, and data-driven media strategies for M&M'S retail locations.
Domain
Consumer Packaged Goods (CPG) / Retail / Experiential Marketing
Deliverable
product features
Required skills
Retail marketing strategy, experiential activation planning, IP/partnership integration, foot-traffic media strategy, budget management, stakeholder alignment, performance analytics
Preferred skills
Global flagship management, omnichannel/phygital journey design, earned media/content engine strategy, CPG-to-retail synergy
Technologies
Geo-targeted digital platforms, AR/interactive store elements, social content generation tools
Responsibilities
Develop 1-3 year retail activation roadmaps, translate brand campaigns into store-first experiences, design paid media strategies for foot traffic, manage annual marketing budgets, analyze campaign performance, pilot new experiential tactics
Seniority
Senior, hands-on IC