Manager, Omni Marketing
Core
Design and activate integrated omnichannel marketing strategies driving growth across shelf-to-screen touchpoints for consumer packaged goods brands.
Role type
Manager, Omni Marketing
Builds
Integrated omnichannel campaigns, in-store marketing programs, and digital shelf management initiatives.
Domain
Consumer Packaged Goods (CPG) / Retail Marketing
Deliverable
product features
Required skills
Omnichannel strategy, shopper insights analysis, budget management, Marketing Mix Modeling (MMA), retail media planning, e-commerce marketing, SEO/SEM, conversion optimization, marketing analytics, competitive intelligence
Preferred skills
AI/agentic technology integration, project management, agency relationship management
Technologies
Google Analytics, Adobe Analytics, Retail Media Networks
Responsibilities
Develop and implement omnichannel marketing plans aligned with business objectives; Leverage shopper insights and retailer-specific strategies to drive engagement; Manage marketing budgets to optimize ROI; Lead development of in-store marketing programs and creative briefs; Oversee online marketing campaigns, content strategy, and digital shelf management; Track and analyze campaign performance and shopper behavior.
Seniority
Manager, hands-on leadership
