Sr. Manager, Retail Marketing & Consumer Activation, Carter’s
Core
Developing and leading enterprise retail experiences strategy to transform stores into destinations, driving store traffic, customer acquisition, and measurable business growth through scalable experiential programs and community engagement.
Role type
Senior Manager, Retail Marketing & Consumer Activation
Builds
Scalable experiential platforms, national activation programs, and locally customized consumer experiences for Carter's stores.
Domain
Retail / Experiential Marketing / Consumer Engagement
Deliverable
product features
Required skills
Strategic planning, project management, budget management, vendor and agency management, cross-functional team leadership, analytical acumen, ROI measurement, stakeholder management
Preferred skills
Experience in experiential marketing, retail marketing, brand experiences, community marketing, event marketing
Technologies
None stated
Responsibilities
Develop long-term roadmaps for family-focused experiences; identify opportunities to leverage seasonal moments and partnerships; partner with Integrated Marketing and Creative teams to develop breakthrough retail concepts; lead planning, execution, and measurement of retail store activations; define success metrics and KPIs for initiatives; analyze traffic, sales, and engagement data to inform investment decisions.
Seniority
Senior, hands-on IC with strategic oversight