Brand Manager
Core
Execute integrated marketing campaigns, trade programs, and experiential activations to build brand awareness and support commercial growth for an ultra-premium tequila brand.
Role type
Brand Manager
Builds
Integrated marketing campaigns, trade marketing programs, experiential activations, packaging initiatives, CRM programs, and sales enablement tools
Domain
Spirits / Luxury Consumer Goods
Deliverable
product features
Required skills
Integrated campaign execution, trade marketing program development, experiential event management, CRM strategy, packaging project management, cross-functional collaboration, project management, market trend analysis, budget management
Preferred skills
Beverage alcohol industry experience, three-tier distribution system knowledge, premium brand experience
Technologies
Microsoft Office, project management platforms
Responsibilities
Execute integrated marketing campaigns across consumer, trade, and experiential channels; Develop and manage trade marketing programs and sales enablement assets; Lead experiential marketing initiatives including tastings and festivals; Manage packaging projects for new product launches; Adapt marketing plans for international distributor partners; Support budget planning and monitor campaign performance
Seniority
Mid-Senior, hands-on IC