Senior Director, B2B Design Experience
Core
Lead global design principles and scalable physical/digital retail solutions to elevate shopper engagement and drive commercial growth for B2B retail environments.
Role type
Senior Director, B2B Design Experience
Builds
Scalable in-store, online, and omnichannel retail experiences and visual design systems.
Domain
Retail design, shopper marketing, B2B commerce
Deliverable
product features
Required skills
Strategic vision setting, brand storytelling, shopper behavior analysis, commercial ROI evaluation, team leadership, cross-functional stakeholder management, omnichannel solution development, visual design system creation, vendor ecosystem management.
Preferred skills
Phygital experience integration, emerging retail technologies (AR/VR), category management, global agency network collaboration.
Responsibilities
Define global retail experience principles, translate brand strategy into B2B retail experiences, develop shopper-centric journeys, create visual design systems, deliver scalable omnichannel solutions, equip business units with merchandising toolkits, partner with commercial teams on value propositions, lead and develop design teams.
Seniority
Senior Director, strategic leadership & team management
