Sr. Specialist, Marketing Insights & Analytics
Core
Analyze paid media performance, build measurement frameworks, and translate data into actionable marketing intelligence for business growth.
Role type
Senior Marketing Insights & Analytics Specialist
Builds
Scalable measurement frameworks and dashboards for demand generation and performance marketing
Domain
Financial Services / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Paid media analytics, Power BI, Google Data Studio, Google Tag Manager, GA4, CM360, Marketo, SQL, KPI analysis (CPL, ROAS, CAC, CLTV)
Preferred skills
B2B lead generation experience, Customer Data Platforms (CDP), Identity resolution, Marketing attribution models
Technologies
Power BI, Google Data Studio, Google Tag Manager, GA4, CM360, Marketo, Google Ads, LinkedIn Campaign Manager
Responsibilities
Analyze paid media channels (search, display, native, social), develop reporting frameworks, measure KPIs, partner with stakeholders on campaign objectives, support tracking/tagging strategy, collaborate on data requirements and automations, leverage marketing platforms, support experimentation, identify measurement gaps
Seniority
Senior, hands-on IC