Senior Performance Marketing Manager
Core
Drive redemption and perceived value of Scholastic Dollars, adoption of the Share The Fair Program, and scaling of eWallets through innovative marketing strategies.
Role type
Senior Performance Marketing Manager
Builds
Scholastic Dollars program, Share The Fair, and eWallets
Domain
Education / Children's Publishing
Required skills
Growth marketing, digital campaign management, multi-channel strategy, data analysis, paid media management, budget management, team leadership
Preferred skills
Audience segmentation, lifecycle/CRM strategies, creative testing, AI integration
Technologies
Digital marketing platforms, email systems, CRM systems, paid media platforms
Responsibilities
Develop and execute comprehensive marketing strategies to improve Revenue Per Fair and eWallet utilization; Collaborate with Product, Digital Services, and Business Strategy teams; Create compelling content and leverage influencers for customer storytelling; Analyze campaign performance data to optimize marketing spend and inform future strategies; Identify opportunities to enhance program appeal through new platforms and emerging channels.
Seniority
Senior, hands-on IC with people management
