Senior Performance Marketing Manager
Core
Drive redemption and perceived value of Scholastic Dollars, adoption of the Share The Fair Program, and scaling of eWallets through innovative marketing strategies.
Role type
Senior Performance Marketing Manager (Growth)
Builds
Scholastic Dollars program, Share The Fair initiative, eWallet adoption
Domain
Education publishing + Digital marketing
Deliverable
product features
Required skills
growth marketing, digital campaign management, multi-channel strategy, data analysis, budget management, paid media, email marketing, CRM strategy, influencer marketing, creative testing
Preferred skills
audience segmentation, 1P/2P/3P data strategies, lifecycle marketing, AI integration
Technologies
paid media platforms, email/CRM systems, digital marketing tools
Responsibilities
Develop and execute comprehensive marketing strategies to improve Revenue Per Fair and eWallet utilization; Utilize growth marketing tactics including digital, email, paid media, SMS, and influencers; Strategize and communicate the annual sales and promotional calendar; Analyze campaign performance data to optimize spend and inform future strategies; Experiment with emerging marketing channels and new tactics to broaden reach.
Seniority
Senior, hands-on IC with team direction