Senior Product Manager - Martech
Core
Build and scale AI-native marketing automation platforms to drive subscriber acquisition across paid search, display, affiliates, and organic/AI search channels for a global online language learning platform.
Role type
Senior Product Manager (MarTech Scale)
Builds
Automated SEM platforms, creative automation systems, channel management tools, AI-powered page creation engines, and bespoke landing page platforms.
Domain
EdTech / Performance Marketing / AI / AdTech
Deliverable
production ML models | product features
Required skills
Performance marketing channel management, MarTech/AdTech platform experience, SEO in AI-first environments, App marketing, Systems thinking, Data-driven decision making, Cross-functional leadership
Preferred skills
Hands-on experience with Google Ads and Meta Ads APIs, Knowledge of AI capabilities and LLMs, Experience leading teams to global markets
Technologies
Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, Internal data pipelines, AI/LLM tools
Responsibilities
Scale paid acquisition channels through product; Own the SEM platform for automated keyword and ad copy management; Build creative automation for display channels; Develop channel-management products for affiliates; Identify and build new acquisition channels; Power organic and AI Search with automated page creation; Own the landing page platform and conversion optimization; Make AI a first-class building block in all shipped products; Lead the MarTech strategy and vision.
Seniority
Senior, hands-on IC
