Marketing Activation Associate
Core
Develops audience-specific outbound messaging, SDR enablement materials, and activation strategies to improve prospect engagement and pipeline performance for healthcare organizations.
Role type
Marketing Activation Associate (B2B Growth)
Builds
Outbound messaging, SDR enablement content, nurture streams, and activation strategies for healthcare provider groups.
Domain
Healthcare IT / B2B SaaS
Deliverable
product features
Required skills
B2B messaging strategy, A/B testing, data analysis, cross-functional partnership, AI tool integration, content creation, sales workflow knowledge
Preferred skills
Experience with SDR operations, familiarity with outbound sales motions, event coordination
Technologies
AI-driven tools, digital collaboration platforms
Responsibilities
Draft SDR outreach content (emails, scripts, LinkedIn messages), conduct A/B testing on messaging and cadence, analyze outreach performance metrics, lead weekly activation readiness meetings with SDR leadership, develop nurture streams for key audiences, support proprietary event execution, create marketing newsletters
Seniority
Mid-level, hands-on IC