Senior Manager, Product Commercialization - Reference Laboratory
Core
Lead commercialization strategy, portfolio management, and growth initiatives for Reference Laboratory services across Europe & APAC markets.
Role type
Senior Manager, Product Commercialization
Builds
Reference Laboratory diagnostic services for veterinary clients
Domain
Veterinary diagnostics / Healthcare
Deliverable
product features
Required skills
strategic marketing, product management, market research, commercial strategy, pricing strategy, customer experience management, cross-functional leadership, data analysis
Preferred skills
veterinary diagnostics experience, human diagnostics experience, international experience, European language skills
Technologies
N/A
Responsibilities
Develop and execute annual commercialization plans aligned to revenue targets; Conduct market research to identify growth opportunities and shape strategies; Design competitive test portfolios and pricing recommendations; Develop differentiated value propositions for Reference Lab services; Manage customer onboarding experience and NPS framework; Partner with Sales, Medical, and Lab Operations to drive adoption and retention.
Seniority
Senior, hands-on IC