Ref Lab (Reference Laboratory) Marketing Manager
Core
Design, develop, and implement marketing programs and pricing strategies for new and existing products to support organizational goals and ensure market success.
Role type
Marketing Manager
Builds
Marketing programs, pricing strategies, and promotional activities for assigned products and functional areas.
Domain
Healthcare diagnostics / Life Sciences
Deliverable
product features
Required skills
Marketing and product management, segmentation, product positioning, pricing, distribution, forecasting, promotion, strategic program development, budget management, cross-functional collaboration, team leadership, analytical modeling, problem solving, presentation skills, financial acumen, SAP/CRM/Business Objects proficiency.
Preferred skills
Masters Degree, foreign language proficiency.
Responsibilities
Collaborate with sales teams to move products into the marketplace, mentor and train staff, manage staff performance and development, set and monitor budgets, develop and implement strategic marketing programs.
Seniority
Mid-level, independent contributor with minimal guidance
