Ref Lab (Reference Laboratory) Marketing Manager
Core
Design, develop, and implement marketing programs and pricing strategies for new and existing products to support organizational goals.
Role type
Marketing Manager
Builds
Marketing programs, pricing strategies, and promotional activities for products
Domain
Healthcare diagnostics / Life Sciences
Deliverable
product features
Required skills
Marketing and product management, Technical and market knowledge, Analytical and modeling expertise, Strategic program development, Budget management, Cross-functional leadership
Preferred skills
Masters Degree, Foreign language proficiency, SAP/CRM/Business Objects proficiency
Technologies
SAP, CRM, Business Objects, MS Office
Responsibilities
Collaborate with sales teams to move products into the marketplace, Mentor and coach staff, Manage department policies and procedures, Set and monitor budgets
Seniority
Mid-Senior, independent contributor with minimal guidance