Director, Omnichannel CRM and Email Marketing
Core
Lead Simon's omnichannel CRM strategy across email, SMS, app push, and Wallet to connect 200 centers into a coordinated customer experience.
Role type
Director, Omnichannel CRM and Email Marketing
Builds
Coordinated omnichannel customer journeys and loyalty programs for Simon centers
Domain
Retail / Customer Relationship Management
Required skills
omnichannel CRM strategy, lifecycle email marketing, team leadership, budget management, loyalty journey mapping, analytical skills, marketing technology proficiency, segmentation and audience targeting, agency management
Preferred skills
loyalty or membership program experience, e-commerce or retail marketing experience
Technologies
Attentive, Zeta Global, Airship, Badge
Responsibilities
Lead omnichannel CRM strategy and roadmap; manage CRM budget, technology, and agency investments; lead, develop, and mentor the CRM and email team; oversee triggered and lifecycle messaging at scale; drive growth of owned audiences; define key performance metrics and present insights to leadership; partner across marketing teams to evaluate new technology
Seniority
Director, strategic leadership & team management
