Manager, Audience Solutions & Insights
Core
Transform audience intelligence into campaign strategy, activation, measurement, and revenue growth by serving as a strategic bridge between advertiser objectives, audience data, and media execution.
Role type
Manager, Audience Solutions & Insights
Builds
Scalable audience strategies, category-specific audience products, and packaged solutions across digital, programmatic, retail media, and DOOH channels.
Domain
Retail media, commerce media, and omnichannel advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Audience strategy & activation, media and measurement strategy, campaign performance analysis, data storytelling, client consultation, sales enablement, cross-functional collaboration, advanced proficiency with Excel/Tableau/Power BI/Looker
Preferred skills
Experience within a retail media network or commerce media platform, leveraging first-party consumer data via CDPs and identity resolution, connecting audience intelligence to campaign activation, familiarity with audience-based measurement methodologies
Technologies
DSPs, CDPs, DMPs, retail media platforms, advertising technology platforms, programmatic, paid social, search, DOOH
Responsibilities
Build and activate audience segments, translate advertiser objectives into audience-driven strategies, analyze campaign performance and develop executive-ready reporting, serve as an audience strategy SME for client conversations, support sales teams with RFP responses and strategic presentations, partner with cross-functional teams to enhance audience capabilities
Seniority
Manager, hands-on IC with strategic advisory