Senior Manager, Paid Consumer Acquisition
Core
Lead consumer paid media strategy and execution to profitably acquire new consumers for a used and new car financing company.
Role type
Senior Manager, Paid Consumer Acquisition
Builds
Paid acquisition engine across channels (search, social, emerging media) and new acquisition journeys.
Domain
Auto finance / Consumer lending
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid acquisition strategy, multi-channel campaign management, performance modeling (CAC, LTV, ROI), A/B testing design, agency/vendor management, executive reporting, regulatory compliance
Preferred skills
Auto finance/fintech experience, high-consideration product scaling, cross-channel orchestration, offer/pricing testing
Technologies
Google Ads, Meta, TikTok, Affiliate platforms, Google Analytics/GA4, Adobe Analytics, Power BI, bid management tools, tracking/attribution platforms
Responsibilities
Own paid acquisition strategy and channel mix; Partner with Product/Engineering to build acquisition capabilities; Lead planning and optimization of campaigns; Develop experimentation roadmap; Build performance models for budget allocation; Manage external agencies and technology partners; Own performance reviews and regulatory compliance
Seniority
Senior, hands-on IC with people management