Senior Campaign Manager
Core
Own end-to-end integrated campaign programs (ABX, paid media, webinars, partner activation) to drive qualified pipeline and multi-solution expansion for Workiva's B2B SaaS platform.
Role type
Senior B2B SaaS Demand Generation Campaign Manager
Builds
Integrated GTM motions converting awareness to closed pipeline across multiple solutions
Domain
B2B SaaS, Demand Generation, Multi-solution expansion
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS demand generation strategy, integrated multi-touch campaign planning, paid media management, ABX framework expertise, marketing automation proficiency, performance attribution analysis, partner co-marketing activation, AI tool integration for personalization
Preferred skills
Enterprise sales cycle understanding, budget accountability for paid media, dashboard building, executive presentation skills, platform-first SaaS experience
Technologies
Marketo, Salesforce, AI tools for campaign personalization and content creation
Responsibilities
Develop integrated campaign plans aligned to GTM priorities, design campaigns across the full demand spectrum, manage campaign briefs and messaging frameworks, orchestrate components across internal stakeholders, own campaign reporting and optimization, present performance insights to leadership
Seniority
Senior, hands-on IC with strategic ownership