Director, CRM Loyalty - Plano, TX (Onsite)
Core
Own the strategy, governance, and measurement of CRM-driven customer retention and loyalty programs across Samsung.com to grow ecommerce revenue and deepen customer lifetime value.
Role type
Director, CRM Loyalty
Builds
CRM-driven retention and loyalty programs for Samsung.com
Domain
Consumer Electronics / Ecommerce
Deliverable
product features
Required skills
CRM strategy, segmentation, lifecycle management, customer lifetime value (CLV) measurement, marketing automation, A/B testing, team leadership, cross-functional partnership
Preferred skills
MBA, membership or rewards-based loyalty program experience
Technologies
Adobe Campaign, Movable Ink, Attentive, Insider One
Responsibilities
Own CRM Loyalty strategy using owned channels (email, SMS, MMS, RCS, push); Direct the Post-Purchase Experience (PPX) CRM program; Build segmentation and lifecycle strategies; Develop CLV-based measurement framework; Bring AI capabilities (automated decisioning, predictive next-best-action) to the CRM program; Partner with eCommerce and Category Management; Direct agency and vendor partnerships; Oversee end-to-end campaign production; Evaluate membership or rewards-based loyalty program strategies; Manage direct reports.
Seniority
Director, strategic leadership with hands-on execution