Senior Manager, Channel Marketing (Home Entertainment)
Core
Design and execute marketing programs, manage product lifecycles, and support channel sales for Samsung's Home Entertainment division to achieve sales and market share goals.
Role type
Senior Manager, Channel Marketing
Builds
Marketing programs, product roadmaps, promotional plans, and sales strategies for Home Entertainment products.
Domain
Consumer Electronics / Home Entertainment
Deliverable
product features
Required skills
Product lifecycle management, P&L management, strategic promotional planning, channel sales support, product messaging and positioning, retail account management, market data analysis.
Preferred skills
New Product Development (NPD) understanding, market data tracking services knowledge.
Technologies
Microsoft Office (Excel, PowerPoint, Word)
Responsibilities
Execute product category roadmap and lifecycle, manage strategic promotional plans and calendars, forecast weekly sales and close gaps vs. plans, maintain category WOS targets, communicate with overseas HQ counterparts, develop holistic assortment strategies, create product marketing decks for retail partners.
Seniority
Senior Manager, P&L responsibility