Marketing Manager
Core
Analytically driven Marketing Manager fueling multi-market expansion by translating corporate vision into trackable regional marketing momentum across digital, traditional, and face-to-face lead channels.
Role type
Senior IC Marketing Manager (multi-channel lead generation)
Builds
Regional marketing campaigns and lead generation programs for home services/in-home direct-to-consumer businesses
Domain
Home services / Home improvement / Direct-to-consumer B2C
Deliverable
product features
Required skills
Multi-channel campaign execution, performance analysis, market research, project management, data tracking (UTM, call tracking), creative asset review
Preferred skills
Home services industry background, face-to-face/field marketing experience, local sponsorship evaluation
Technologies
Microsoft Office 365, ADP, Lead Perfection, Salesforce
Responsibilities
Track performance across digital, traditional, and F2F lead channels; build weekly/monthly reporting; partner with business leaders on lead attribution and campaign timing; research local marketing opportunities and competitive activity; coordinate campaign execution with Home Base teams; brief creative requests and review assets; manage campaign records and verify marketing expenses.
Seniority
Mid-level, hands-on IC
