Director, Marketing (Dacor Luxury Appliances & Builder)
Core
Leads the development and execution of the brands Go to Market strategy for Dacor luxury appliances, managing digital, brand, and channel marketing efforts.
Role type
Director, Marketing (Luxury Appliances)
Builds
Brand strategy, go-to-market plans, digital campaigns, and consumer messaging for Dacor and Samsung B2B business.
Domain
Luxury Home Appliances / Consumer Electronics
Deliverable
product features
Required skills
Brand strategy, digital marketing, channel marketing, project management, cross-functional leadership, budget management, agency management, consumer insights analysis, luxury products industry experience.
Preferred skills
Global or multinational exposure, Master's degree.
Technologies
CRM, social media platforms, digital marketing tools.
Responsibilities
Drive creation and execution of brand strategy, develop social media/digital marketing strategy, manage Dacor social platforms, build strategic programs to educate sales and trade communities, manage agencies and suppliers, approve advertising and promotional materials, collaborate to set revenue and profit goals, create and manage annual marketing budget.
Seniority
Director, strategic leadership & team management