Head of Marketing
Core
Lead global go-to-market strategy and execution for a medical device company serving aesthetics and eye care markets.
Role type
Senior leadership marketing executive (Head of Marketing)
Builds
Global brand presence, digital strategy, and marketing infrastructure for B2B2C medical devices
Domain
Medical devices (Aesthetics and Eye Care)
Deliverable
product features
Required skills
Strategic go-to-market planning, digital marketing strategy, brand management, team leadership, market analysis, stakeholder management, project management
Preferred skills
Medical device industry experience, contractor/supplier management, international travel
Technologies
SEO, PPC, social media platforms, digital analytics tools, Excel
Responsibilities
Drive global brand presence online and offline, lead digital strategy and online presence, manage corporate and divisional branding, collaborate on go-to-market strategy, work with regional teams to translate global strategy, develop product messaging and collateral, perform market and competitive analysis, deploy partner portal, lead and develop the global marketing team
Seniority
Senior, strategic leadership