Marketing Lead
Core
Define go-to-market strategy and lead integrated marketing campaigns for a new luxury property prize proposition to drive brand growth and commercial objectives.
Role type
Senior consumer marketing lead (new product launch)
Builds
New consumer propositions and integrated marketing campaigns
Domain
Non-profit / Charity / Consumer Marketing
Deliverable
product features
Required skills
consumer marketing strategy, brand positioning, go-to-market planning, campaign management, cross-functional leadership, data-driven experimentation, customer insight analysis
Preferred skills
experience launching new products from zero to one, managing ambiguity, building operating processes
Technologies
none stated
Responsibilities
Develop end-to-end go-to-market strategy for a new proposition; Lead integrated marketing campaigns for property prize launches; Build processes and measurement frameworks for repeatable campaign execution; Partner with Product, Creative, and Analytics teams to shape customer experience and offer.
Seniority
Senior, hands-on IC